Description of Free People customer excerpt from Cover Letter:
As someone in her mid twenties, my style mostly identifies with that of Free People and the story it conveys of a bold bohemian who is feminine yet spirited and adventurous. Inspired by turn of the century illustrations from Arthur Rackham and fantasy filmmaker Georges Melies, the board I am presenting reflects this customer, as well as myself, as someone who is not yet ready to let go of childhood dreams. The Free People customer is an explorer of sorts and loves to immerse herself and seek out a lifestyle or culture base of her own. She finds inspiration mostly through travel and road trips with her friends to music festivals located in the deserts of the west and forests in the north. Art, films, and stories are also places she would find influence for style. Lastly, her mother; she is constantly going through her mother's 70s and 80s wardrobe and recreating a look of her own.
